SEO is short for Search Engine Optimization. SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic”) search results. SEO is the use of methods and techniques to make websites rank as highly as possible. A high ranking placement in natural listings of major search engines such as Google, Bing and Yahoo will improve the visibility of a website and will increase the amount of visitors to your website. The higher a website ranks in the result pages of a search, the greater the chance that that site will be visited by a user.